VISION | MISSION | VALUE

VISION

To produce premium and ethically sourced herbal remedies, derived from African herbs, used in traditional African medicinal practices.

To combine the knowledge and wisdom of traditional African medicines with the technological advancements of western medicine.

Making a difference to lives, through attention to health and the empowerment of communities. This to be done through investing in community agricultural programmes, ensuring the ingredients are sustainably & ethically sourced.

Mission

To be at the forefront of African herbal medicinal remedies.

To shine a spotlight on African medicinal plants.

To ensure the preservation of endangered African medicinal plants, e.g. African ginger.

The documenting of the ancient cultural practices of African healers.

Value Proposition

Premium African remedies, manufactured to the highest standards.

Offered at an affordable price.

Making a difference to lives, through attention to health, empowerment, sustainable & ethical sourcing.

Showing appreciation for the cultural beginnings of traditional medicines.

Where African medicinal plants meets western medicine.

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